Essense of Australia Designer Days

Dear Bride To Be,
You’re invited to attend a Preview Event of the Essense of Australia next season’s bridal gown collection. Essense, Stella York and Marina Liana gowns are available to view from 10:00 AM Thursday June 21st until 3:00 PM Saturday Feb 23rd.

Within this collection, you’ll be seeing a true intermixing of design elements. There are several sleek, clean silhouettes that have been embellished with heavy beading and lace, creating a unique vintage meets modern style. The collection includes several new fabrics including a new crepe chiffon – soft and flowing that’s perfect for vintage and boho inspired designs and mikado which lends itself to clean and simple silhouettes. Beyond the fabrics it is the details and embellishments that are what make this collection truly unique, designs are finished with linear beading that creates rich dimension to horsehair highlights that add sophistication. This season we have focused on inventive combinations of elements such as lattice detailing, sheer cut outs, linear laces and scrollwork. Layered together in unexpected ways, the motifs come together to create modern styles that shape and enhance the body.


  1. Gowns are available to the bride one weekend only!
  2. Many of the gowns are on the chopping block and the bride could be wearing a one of a kind gown for her big day!
  3. Design Representatives will be at the store to assist the bride in finding her dream gown and to get feedback on the brand new samples.
  4. Gowns are not on the market yet and have a 6 month delivery before alterations
  5. Designer Sample gowns are offered in several different colours and detail options for the bride to select her dream gown
  6. Incentives will help out the budget

You will be the First to See, First to Choose and First to Wear these captivating gowns.  

A significant number of gowns that will be on display will gowns that will not be available to the public until Late 2018.  And, these gowns will require at least a six month lead time to be delivered to us.To celebrate this event  Saturday an Essense of Australia Designer will be in attendance to assist you in selecting your dream gown

Included as part of this special event our exquisite 2017- 19 ranges now in store will also be able to be viewed and tried on.  If there are specific gowns that you are wishing to try on, please call the store well in advance to ensure they will be at the event.

Special purchasing incentives will apply for this preview event, so please bring someone with you whose opinion you strongly value.  Space is limited, so please book your appointment now.

Where:      Fashions by Farina
The Dymocks Building
Room 1, Level 3, 428 George Street
Sydney, NSW

When:              Thursday – June 1st

                         Friday       – June 2nd

                         Saturday  – June 3rd

Consultation time slots will be filling up quickly.  To make sure you take advantage of this fantastic opportunity you need to schedule your consultation as soon as possible.  For questions and to book your consultation  call us on (02) 9222 2944 or (02) 9222 2933.

Note: many of the gowns you will be viewing are next season’s gowns and images are not currently available on any website.

To view the current collections please visit:

If you have a friend who might be interested in this newsletter please feel free to forward it on to them.